The Birth of ZLYAKA:

More than a brand, ZLYAKA is a testimony to the artistic journey and unwavering dedication of its founder, Jasson. Born out of a love for all forms of artistic expression and meticulous craftsmanship, ZLYAKA is the epitome of high-quality, handcrafted European and American classical gowns. This is the story of how Jasson's personal talent and passion for art came together to form a brand that blends creativity, authenticity and exquisite craftsmanship to create products that are distinctive, appealing and as unique as the wearer.

A Childhood Immersed in Art

From a young age, Jasson's world was dominated by colors, shapes, and endless imagination. Without formal guidance or structured lessons, he began to explore the vast world of painting. His early creations reflected not just an innate talent but a deep understanding of the emotional and expressive power of art. Jasson’s autodidactic journey allowed him to experiment freely, leading to the development of a unique style that was entirely his own.

Jasson's remarkable talent did not go unnoticed. By 2010, his growing reputation earned him a prestigious role as a painting teacher for national athletes from various countries during the Guangzhou Asian Games. This opportunity was a significant milestone, as it validated his abilities and provided him with a platform to inspire others through his art. Teaching these athletes allowed Jasson to share his artistic philosophy and techniques, further solidifying his reputation as a masterful artist and innovator.

Despite the accolades, Jasson remained humble and focused on his personal growth. His experience at the Asian Games broadened his horizons, exposing him to different cultures and artistic perspectives. It was a period of intense learning and creative inspiration that would later influence his work at ZLYAKA.

Jasson guides Maldivian athletes to create

Expanding Artistic Horizons

While painting was Jason’s first love, his artistic journey did not stop there. He experimented with various forms of handmade art, from intricate sculptures to delicate garment crafts. His hands seemed to work with magic; they transformed raw materials into stunning pieces that reflected the creator’s vision and meticulous attention to detail.

                                                                                  Jasson's painting studio

Through these explorations, Jasson developed a deep appreciation for the tactile and sensory aspects of handmade art. He found joy in the physical process of creation—the feel of materials, the satisfaction of finishing touches, and the unique imperfections that made each piece one-of-a-kind. This affinity for handmade craftsmanship became a defining element of his artistic identity.

The Genesis of ZLYAKA

In March 2020, Jasson took a bold step forward by establishing his own studio in Hong Kong, a city known for its vibrant cultural scene and dynamic blend of tradition and innovation. This studio became the birthplace of ZLYAKA, a brand that would embody his artistic vision and commitment to excellence.

Jasson's paintings

The name "ZLYAKA" captures the essence of the brand's main focus: high-quality, hand-made products for women's curves, whether for cosplay or evening parties.

From Concept to Creation

June 2024 marked a significant expansion of Jasson's dream as he began to focus intensely on product design and development. He handpicked a team of talented artisans and designers from the Guangdong-Hong Kong-Macao Greater Bay Area, an epicenter of creative talent and traditional craftsmanship. This team shared Jasson's passion for art and his dedication to creating products of unparalleled quality.

Commitment to Craftsmanship

At the heart of ZLYAKA is an unwavering commitment to the art of craftsmanship. In a world increasingly reliant on assembly line production and automation, ZLYAKA proudly upholds the tradition of handcrafting. From the initial design sketches to the final product adjustment tests, every step of the production process is carried out with the utmost care and precision.

Jasson insists on handcrafting each product, ensuring that each one is unique. No two products are exactly alike, and this individuality is the hallmark of the ZLYAKA brand. Colors are carefully cut and sewn by hand, shapes are carefully crafted, and details are meticulously applied, resulting in a product of truly exceptional quality and beauty.

Designing Dreams: ZLYAKA’s Product Range

ZLYAKA’s product collection is as colorful and imaginative as Jasson’s artistic journey. Each product is designed to perfectly blend functionality and beauty, ensuring that customers are not only satisfied with the product they purchased, but also the artistry that went into it.

Building a Brand Community

 

ZLYAKA is not just about selling products; it’s about building a community of enthusiasts who share a love for art, creativity, and quality craftsmanship. Jasson actively engages with his customers, whether through social media, workshops, or exhibitions, fostering a sense of connection and shared passion.

By encouraging customer feedback and collaboration, ZLYAKA continuously evolves and improves its offerings. Jasson’s open-minded approach and willingness to listen to his clientele have been instrumental in the brand’s growth and success. This community-oriented philosophy ensures that ZLYAKA remains relevant and responsive to the needs and desires of its audience.

A Vision for the Future

 As ZLYAKA looks to the future, Jasson's vision remains clear and steadfast. His goal is to continue pushing the boundaries of handmade artistry, exploring new materials and techniques to further elevate the brand's offerings. Sustainability and ethical practices are also at the forefront of ZLYAKA's mission. The brand's commitment to using eco-friendly materials and minimizing waste reflects Jasson's respect for the environment and dedication to responsible craftsmanship.